You’ve heard these lines too. People say, I don’t like my job or career, I don’t have enough money to do that, I don’t want to get sick, I don’t want to get fat, my house is a mess, or I don’t have enough time to do that. Statements like these can be very destructive.

When these people are asked Well, what do you want your job to be, what is your ideal weight, or how much money do you want to have, their convictions are less clear. They often respond by saying things like Any job would be better than this, I want to be skinnier than I am now, or I just want more money than I have now.

These responses lack both clarity and positive direction and most importantly, these responses tend to make it difficult for a support system to do what it does best…support.

If a friend of mine tells me that he/she wants to go to the gym five days per week, weigh 120 lbs, and eat 6 smaller meals per day, then I am much more likely to be able to support my friend in achieving these goals.

If a friend tells me that he/she wants a job in outside sales with a flexible schedule and an annual salary of at least $80,000, then I am much more likely to hear about an opportunity with those characteristics and share it with my friend.

Have you ever noticed that when you want a certain car, that car is all you see on the road? When you are focused on what you want, you see opportunities everywhere.

If someone complains to his family or roommates that his house is a mess, he is less likely to get the right type of help in solving that problem then if he shares that he wants the carpet to be kept clean, the dishes put away, and the beds made.

The key is getting clear about exactly what you want and why you want it, and then sharing it with those who can help you to achieve your goals.

Plus, who really enjoys listening to what people do not want? Would it easier for you to support me in starting Education4Life if I were to share with you where my business is headed and how you can help, or if I were to share with you everything that I do not want to go wrong?

The people who listen to us and care about us most are exactly the people we want to hear about all of our greatest dreams and aspirations. They are the people who will help us to make our goals become reality.

This simple shift of sharing your aspirations rather than your fears, of sharing your hopes rather than your disappointments, can help you achieve your goals in a faster, more enjoyable way.

Work to Grow

In the next two weeks, try and catch yourself every time you are talking to a family member, friend, or co-worker about what you do not want or have. Then make a conscious effort to shift your conversation so that instead of focusing on dislikes, disappointments, and frustrations, you begin speaking in a more positive way about all the great things you want in life.

If you find yourself having trouble getting clear about what you want, then pick a few key areas of life—such as your job, fitness, relationships, or finances—and write down where you would like to be one year from now in those areas.

I am offering five free introductory coaching sessions in the next month.  If you or anyone you know wants to give personal coaching a try, then contact me for a free session.  Email zak@education4lifeinc.com or visit www.education4lifeinc.com

In business, 80% of sales come from 20% of the customers. 80% of profits come from 20% of the products. And 80% of productivity comes from 20% of employees.

The most successful and productive CEO’s could probably tell you without hesitating which people or products make up the 20% that drives 80% of their business.

The same principles that apply in business apply to our personal lives. If you consider yourself productive, you can probably tell me without hesitating which 20% of your daily or weekly activities produce your best results. Also, you are most likely very good at ensuring that you find time each day or each week to participate in those activities.

If you go through a period when you feel unsuccessful, unproductive, or overwhelmed, consider whether you have become less consistent in finding time and lost track of for that vital 20%. If you look closely at your behavior and compare it to your behavior at times when you felt most productive you may find that you are spending too much time on the 80% of activities that only create 20% of your results.

Here are two simple facts:

1) Successful people operate in their peak state during more hours of their day than less successful people.

2) Successful people devote more time and energy to productive activities and less time and energy to unproductive activities.

In my life, 20% of my actions drive 80% of my results.

Here is an example of how someone’s activities could break down for the week:

20% Activities

• Make at least 250 cold calls per week (key activity at work)
• Make snacks and lunch for each work day: eat well balanced, healthy meals
• Go to the gym: exercise at least 4 times per week
• Plan for tomorrow: take 10 minutes each night to plan
• Go to the golf range: spend 1 hour per week doing something for myself

80% Activities

• Check my personal email
• Watch LOST, American Idol, Grey’s Anatomy
• Read the newspaper
• Socialize with friends on the phone and internet
• Do laundry
• Go grocery shopping
• Clean the house
• Get an oil change this week
• Do activities at work that do not affect my income or success (socializing with employees, long lunch breaks, personal phone calls, spending more time than necessary with customers or employees)
• Walk the dog
• Buy a shower curtain
• Clean car

Now this is just an example. As you can see in this example, most of these 80% of activities are enjoyable and important, and they may help you advance in many of your goals, such as valuing relationships with family and friends, relaxing, being engaged in politics, maintaining a home and a car. But the point is that they do not drive your success as much as the critical 20%.

If you want to be your most productive self then you will make your 20% of activities your priorities.

By focusing on that vital 20% and making those actions a regular part of your week, you will operate in a peak state more often than not. If those actions are accomplished you will feel successful, productive, and focused and will therefore have more time, energy, and motivation to complete the less vital tasks that still need to get done. Because our thoughts help to create our reality, if we feel productive, we will perform productive actions and create a productive reality.

So how can you use the “80/20 Rule” to your advantage? Here is one example:

Start by identifying your key activities. Once you have determined the 20% that you want to focus on, you may be able to develop strategies to allocate more time to those activities. For example::

• You may DVR your two favorite TV shows per week so that the 40 minutes you save by fast forwarding through commercials will allow you to go to the gym one extra night per week. You may already do that, but you do not use that extra time to go to the gym.

• You will make sure to spend 10 minutes planning your next day before you watch TV, read a book, or check your email at night.

• You will take 15 minutes to prepare your snacks and lunch for the next day before you take care of the laundry so that you try to do BOTH, but make SURE that the more important activity gets done. By doing that you will eat healthier and therefore have more energy and focus to complete tasks such as doing your laundry.

In business, a CEO who invests too much time and resources in the activities and people that create only 20% of the company’s results may lead a good company, but he will be passing up the opportunity to help his company reach its full potential.

The same principle applies to your life. You will not reach your full potential if you are focused on the 80% of activities that create only 20% of your results.

Become the CEO of your life. Become a GREAT CEO of your life. Get clear on the 20% of activities that drive 80% of your results and make completing those actions your priority. The rest will follow.

Work to Grow

1) Make your 80/20 list. Start by identifying the daily and weekly activities that put you in a peak state and enable you to feel most productive.

2) Be aware of how you spend your time. For the next few weeks, ask yourself “Is this the best use of my time?”

The saying is “A Dog Is A Man’s Best Friend”

Although dogs are of one species, there are over 400 different breeds.  Each type of dog was originally bred for a specific task, whether that was to be a hunter, a herder, or a companion.

Some dogs are big and some are small.  Some bark a lot and some do not.  Some are cute because of their face and others get their cuteness from their personality.  Some like to cuddle and some do not. Some like to eat all the time and others do not.  Some are good swimmers and others avoid the water.  Some shed and some do not.

These differences are convenient because, different types of people like different types of dogs.  Haven’t you ever seen someone walking his dog and wondered why he would ever choose that type of breed?

Some people like big dogs and some people prefer small dogs.  Many people want dogs that will run with them, but others appreciate small dogs that cuddle.  Some do not care if their dog sheds and others say a dog that doesn’t shed in the most important characteristic. In the market for dogs, doggy supply often matches doggy demand. In other words there is an owner willing to fulfill the needs and appreciate the strengths of every type of dog.

Every type of dog has specific characteristics that make it unique.  We can learn a lot from this example.  When observing this reality, focus on three points:
1) Each dog has unique characteristics, strengths, and weaknesses
2) Each dog was bred for a purpose
3) Different people desire different qualities in their dog.  Because of these preferences, dogs from each type of breed are able to have fulfilling lives.

Just like dogs, humans have different “breeds”- some people are born with certain strengths, and each person has characteristics that make him or her unique.  Some people are small, and some are big.  Some are hairy, and some are not.  Some like math, while others hate it.  Some are great at hunting, and others hate hunting.  Some like playing sports while others enjoy cheering.  Some think about food all the time, others do not.

The point is – we are all different.

What should we make of these differences? Is there greater meaning in that some people are better at math than others, that certain people seem to have a knack for cooking more than others, and that certain people find it easier to communicate on paper while others find it easier to communicate verbally?

I think we should look more carefully at these differences between people.  You will see that viewing life through this lens makes the game of life a lot more fulfilling, adventurous, and interesting.  I also think it brings out the best in people.

Just like dogs were bred for specific purposes, so were humans.

If your strength is math, pursue it.  Not everyone enjoys working with numbers.  There is some reason you have that gift.

If writing comes easily to you, maybe you should look into a career involving writing.  Writing is not easy for a lot of people.

There are people out there getting paid to do what you would do for free.  There are people out there getting paid to do what comes naturally to you.

Sports radio hosts get paid for being loud, arguing all day and talking sports.  I certainly have some friends who could capitalize on that strength.

Editors get paid to read and critique. Athletes get paid to play sports.  Nurses and Doctors get paid to help others feel better. Landscapers and builders get paid to work with their hands and create.

The more clear you get on what your strengths are and what you were “born to do,” the more fulfilling your life will become.

Just like there is a type of owner to fulfill the needs and appreciate the strengths of every type of dog, there is a life out there to fulfill your needs and accentuate your strengths.   Therefore view your strengths as something to capitalize on and take advantage of.   If you were not meant to use them, why would you have been bred with those qualities?

Over the past several years, I have begun to focus on certain points.  These points are very similar to the three points I mentioned with dogs:

1) What are the strengths or great qualities of everyone I meet? Instead of being critical of someone’s differences I have begun to appreciate those differences.  I ask myself, “What makes this person special?” when I meet them.

2) What is my purpose? What are the qualities I have that make me unique and what vehicles are out there for me to pursue this purpose?  This train of thought created Education4Life.  There are so many people I have spoken with that say “That is SO you” after I tell them about my company.  There is something out there for you that can illicit that same reaction from others.

3) Success and Happiness are abundant. There is a fulfilling life out there for every person. If you choose to be happy and pursue greatness you will be rewarded.  We were meant to thrive and by believing that you will find the life that is your perfect match.

As I mentioned earlier, viewing life through this lens has made my life more fulfilling, adventurous, and interesting.  In addition, I have become a better person and been able to influence others around me.  I have started to appreciate the differences that people have from one another instead of criticizing the differences they have from me.  I invite you to do the same.  The Work to Grow section has some initial steps you can take.

Work To Grow

1) What makes you special? What comes naturally to you that others struggle with?

2) Ask five friends what they feel makes you unique.

3) As you are speaking to others, don’t judge. Ask yourself “What makes this person special?”

1) Set Financial Goals that Inspire You

I was on the train on my way into Boston recently and I overheard a college student sitting next to me telling her friend that she has no money. She said it in such an angry, depressed tone. She is working to pay her cell phone bill and make her car payments, and all the money she earns goes towards those two items.

Her frustration is certainly understandable, but her financial situation may be fine for now. She is at an age where she has very few expenses, and she has many years to build financial success. However, I wonder what her response would have been if I had asked her how much money she would like to be making? Would she have a clear answer or just tell me that she wants more than she is earning now. What would she say if I asked her how much money she would like to have saved in five years? In ten years? When will she be buying her first home? How much money does she want to have saved before she retires?

Most college students probably don’t have answers to these types of questions, and many mid-career professionals probably don’t either. Why not? And what are you missing if you haven’t thought about these questions? If you have financial goals that inspire you to take action, then you will begin to look at money and the world in a different way.

Set goals that inspire you and will start to become more aware of the opportunities out there that will help you fulfill those goals.

2) Know Your Budget

I am always surprised at the number of people I speak with who do not know what it costs them to live their current or desired lifestyle. By knowing how much money you spend and what you spend it on you can become clearer on how much you should be saving and where there might be an opportunity to cut costs. Also this awareness will help you stay out of financial trouble. If you combine the practical knowledge of what you spend with some exciting financial goals, your motivation to earn income, save money, and be successful will increase.

Call or email me if you would like to fill out a budget worksheet and/or have a free coaching call to see what I do to help clients in their financial part of life.

3) Set Up An Automatic Savings Account

One major stepping stone in achieving financial success is to set a goal to have enough money saved so that you can live your desired lifestyle off the interest or financial return from your savings and investments. One of the dangers of having no exciting financial goals and no budget is the lack of focus you will have on saving money. An easy way to save extra money is to set up an additional bank account that gets an automatic deposit each week from your main account. Even if you started by depositing only $5-$15 per week in that account, you would still get the chance to see it grow and you would be excited about saving more money. You should still do this even if you have debt to pay off. Instead of focusing on the money you are spending you will begin to shift your focus to the money you are saving. You will not miss the money you are saving because your lifestyle will automatically adjust to your saving that money instead of spending it.

Recently a friend sent me a great article about a woman who made a decision to save every $5 bill that came her way. Three years later she had accumulated $12,000! Here is the link to the article: http://www.boston.com/business/personalfinance/articles/2008/07/20/with_a_bit_of_creative_savings_5_can_get_you_at_least_12000/

4) Set Up An Automatic Debt Repayment Program

Remember, what you focus on expands. So if you have debt, DO NOT FOCUS ON IT. Even if you are focusing on GETTING RID OF DEBT, you are still thinking about how you HAVE DEBT.

So Zak, you might ask, how do I stop focusing on debt if I need to pay it off? A simple way to do that is to set up an automatic debt repayment program or to open another bank account (just like your extra savings account) that is dedicated to paying off loans, credit card debt, and any other debt you may have.

Debt is money that you borrowed from the future to pay for present or past expenses. Instead of looking at debt as debt, look at it as investments that you made earlier on in life to become who you are today, even if that investment was a piece of clothing or something that does not mean much to you now. At the time you bought it, it did mean something to you; otherwise you would not have borrowed from your future to pay for it. A mortgage is debt, but people call it a mortgage. It is money that we have borrowed from our future to pay for the present. We give it a new name and call it a mortgage. It would not be as fun to own a home if you constantly had to pay your “debt” off on it.

Begin to call your debt a more positive word so that IF you begin to focus on it you will associate positive energy with it and not negative energy. Maybe you begin to call your debt your “Financial Leverage Plan” or “Previous Investments for Success Account” or the “Fund That Has Made Me Who I Am Today.””. Pick a name that makes you laugh and that reminds you that everything you have spent money on so far in life has been an investment in creating who you are today. If you combine that with a plan to pay off your debt and start focus on savings, you will be on the right track.

5) Reward Yourself

Whatever you reward, gets reinforced. As you are building a successful financial future, make sure you are rewarding yourself along the way. If you have never made a budget and you create one, reward yourself for taking that step. If you set up an automatic savings program, reward yourself for taking that step. If you begin to call your debt a funny name that makes you think positively, then reward yourself.

A reward is simple. It does not have to cost any extra money. Just declare that whatever you do is a reward for taking a specific action. For example, maybe you always go to concerts or sporting events. Next time, instead of just spending the money on a ticket, make a commitment that you will not purchase another ticket without taking an action to improve your financial future. After taking that action, then purchase your ticket as a reward. Even simpler than that, you could just cook yourself a nice meal and declare it as a reward for taking a desired action.

As you begin or continue to build your financial future, keep these steps in mind. Remember, financial success, like all success, starts with clarity. Where do you want to be financially ten years from now?

Work To Grow

1) Make a budget (you can email me to get the sheet I use with clients)

2) Set up an automatic savings account

1) Visualization – There is no secret to the power of visualization. Most books on success mention that the mind does not know the difference between what we visualize and what actually happens in our life. The theory is that if we spend time daily visualizing what we want, then what we want will appear. The more times you “imagine” the realization of this goal, the more you imprint it on your mind and your subconscious mind goes to work to make it happen. Over time, your mind sends out the energy that attracts the people or information that help you turn your goal into a reality. In golf, the more I visualize a great shot, the more I seem to hit one. The more time I take looking over a putt and visualizing the path I want it to go on the better putt I seem to hit. The more I visualize myself shooting low scores, the lower my scores seem to be. If life if you can’t visualize what you want to happen it probably won’t happen. It all starts with visualizing where you want to be.

2) Positive Self-Talk – The longer I let one bad shot or one bad hole bother me, the worse I play. I play best when I can put a bad shot or bad hole behind me and focus on the next shot I need to play. As I have improved in golf, I have learned to think bigger and be more confident in my skill level and to speak to myself as if I am a great golfer. For those of you that know golf, I now tell myself that I am going to save par after a bad shot instead of telling myself that I will try to make bogey. I now tell myself that I am a consistent golfer instead of inconsistent. I now tell myself that I should break 80 instead of shoot in the mid 80’s. In speaking more positively to myself, I have begun to save par more often, I have become a more consistent golfer, and I have begun to break 80 more often. In anything in life, remember to talk positively about yourself and your abilities and you will start to see positive results.

3) Be in the moment – Each of the last few years I have gotten better and better at being in the moment on the golf course. Concentrating on each shot, playing each hole to win, and having fun while playing. I have still not mastered this skill, but as I look at ways to improve my golf game, I still feel that my biggest area of improvement is in my mental game. If I continue to be in moment more often than not – embracing each shot, hole, and round – I have no doubt that my game will improve. Just like in golf, if we enjoy our experiences and embrace the ups and downs of the game of life, instead of resisting them, we will be happier and more successful.

It is no secret that when sharing their success, many great athletes, speak as much about the mental part of sports and competition as the physical part. If you want to improve any area of life, start by taking a look at your thoughts. If they are not supporting you, change them and as a result you will improve your performance.

Take with you the lessons that are engrained in me each time I play golf. Visualize what you want, talk positively about yourself and your abilities, and be in the moment.

Work to Grow

Pick one area of your life (health/fitness, relationships, finances, career, etc) and spend 5 minutes per day just visualizing what success in that area looks like to you. Notice if it is easy for you to visualize it or difficult. If it’s difficult, why?

At certain points in my life I have definitely been proactive. I have felt as though everything was in slow motion. I had a solution for any potential obstacle that came my way. When feeling this way, I hardly even saw obstacles. I was prepared for anything and everything because I had a mission, I had goals, I had a plan, and I had a back-up plan. I was trying to get as much out of life as I could.

At other times in my life I have been reactive. I have felt overwhelmed and out of control. Every day seemed to be filled with obstacles. Life never seemed easy. I never had enough time to do the things I wanted to do. I didn’t have a clear plan on how I would achieve my goals. And sometimes I didn’t even have goals. When I woke up in the morning, I didn’t feel empowered to take on life’s challenges.

Over the last few years I have felt myself gaining more and more control over my life. I feel more like the proactive person and less like the reactive person. It is as if my life is in slow motion and I can move the pieces around in whatever way I choose. I am very clear about what I want and how I am going to achieve it. I am being proactive: I have goals, energy, and a clear vision of how I want to live my life.

So the question is…how can you achieve more clarity? How can you begin to live a more proactive life than the one you live right now?

I would start by scheduling the most important appointment of your week. This should be a meeting with yourself. No cell phone, no email, no TV, no distractions. Just you, your goals, and your to-do list. This meeting provides three essential parts of your week: time to think, time to evaluate how you have been doing, and time to plan.

After analyzing what was different during the times I have been proactive versus reactive, I have concluded that when I am proactive I am spending more time with myself thinking about what I want and making a plan. My mission is so strong that nothing will get in my way. Any obstacles become opportunities. I enjoy watching how things will unfold. I am ready to go after what I want.

Conversely, when I am reactive, I am not spending enough time with myself. I am not giving myself the time I need to think and plan. All of life’s many millions of activities, events, worries, appointments get in the way. I make time for the things I don’t value, while the things that are most important to me never get the time they deserve.

Do one thing each week: spend time with yourself. Schedule it your weekly planner. Think about your life, evaluate how you did the previous week in achieving your goals and to-dos, and make a plan for the following week. Make improvements in the areas in which you fell short and stay consistent in the areas in which you succeeded.

The concept is pretty straightforward. Two families with different styles of living trade the wife/mother of their family for a two-week period.  For the first week, the women live by the rules and customs of their new families and each of them assumes the household role of the wife they are replacing.  For the second week, the women subject their new families to the rules they use in their own households, and their new husbands and children are forced to follow along.  At the end of the two weeks, the couples reunite and together talk about what they observed, experienced, and learned.

Although I couldn’t help but think that some of the show might have been staged, I found the episodes very entertaining and informative.  It was great to see different styles of parenting and different philosophies on life.

Each show taught many lessons.  Here are three that stuck out to me:

1)    Be thankful for what you have – We recently celebrated Thanksgiving.  This show is a great reminder for us to be thankful for what we have.  After their experiences on the show, all family members were more appreciative of what they have.  Certain families were taught by their new wife/mother the importance of appreciating what they have and other families realized how special their wife/mother was because they were not fans of their new “wife”.  Either way, all participants in the show ended their experience more appreciative of their lifestyle and the people who are involved in it.  Sometimes in life it takes a specific event like Thanksgiving or participation in WifeSwap for us to start appreciating all the great things in our life. You don’t wait for that event to occur – be thankful for what you have.

2)    What We Resist Persists – I have heard many times that what we resist persists.  Nothing changes until it is fully accepted. That is why an alcoholic cannot begin to fully solve his problem until he admits that he is an alcoholic.  The more he resists alcoholism, the more it will persist in his life.  In this show, all family members, at first, resisted the new rules that they were to live by.  After realizing that this resistance was only making things more difficult and magnifying the problems, they decided to embrace the change and learn what they could from it.  It was this attitude that helped each person on the show learn valuable lessons.  If something is holding you back in life, embracing it and learning from it, rather than resisting it, will help you break through it.

3)    Sometimes there is more than one way to achieve a desired outcome – On the two shows that I watched it was clear that all four families felt that their way of life was the right way.  They had chosen specific strategies for raising children because they thought those strategies were most reflective of their values and would be most likely to produce a “successful” family. What every family learned from participating in the show is that people define “success” differently and that there are many different strategies to creating a “successful” household.  It is important to be confident in your vision of success, to be willing to make adjustments along the way, and to remember that you don’t need to do things exactly like other people in order to be successful.

As a side note, I also learned that what appeared to be trashy television show actually had something to offer.  I guess we shouldn’t “judge a book by its cover.”

]]> http://www.growthtopia.com/2009/03/10/wifeswap/feed/ 0 http://www.growthtopia.com/2009/03/10/39/ http://www.growthtopia.com/2009/03/10/39/#comments Tue, 10 Mar 2009 20:03:18 +0000 zakkraft http://zakkraft.wordpress.com/?p=39 I want to share with you a small piece of my entrepreneurial journey and how I believe it pertains to you.

From the moment I began thinking about starting Education4Life, I knew that I had the ability to be a great coach, the desire to continuously improve my craft, and the passion to continue this project for a very long time.

I also knew that as time developed I could become an even more successful coach if I found my niche.  If I were to try to become an expert in every type of coaching, I would not be as effective as if I targeted one specific area at a time.

So here is what I did.  I asked myself what type of coach could I be?  Did I want to be a life coach, a health and wellness coach, a business coach, a career coach, a relationship coach, or an executive coach…? There were so many options.

I began by considering all the possibilities. I embraced the opportunities I had to coach people in all different situations.  Over the past year, I have had the opportunity to coach grad students, couples, small business owners, salespeople, hopeful retirees, network marketers, employees looking to transition to entrepreneurship, people needing help with financial organization and several other people in different situations.  At the same time, I thought carefully about my strengths and weaknesses as a coach.  Did I coach grad students as well as I coached couples?  Did I coach my older clients as well as I coached my younger ones?

Although I am still open to coaching people in all situations, my niche has become very clear: I have decided that I am a personal coach for small business owners. I realized that my business experience and my coaching style enable me to provide a tremendous amount of value to this clientele.  In serving this niche market, I help small business owners overcome personal and professional barriers and focus on the key result areas of their businesses.  Through coaching, I work with them to create systems within their businesses so that they can think bigger, get more consistent results, and spend their time on the parts of the business they truly enjoy.  Through coaching they discover the freedom they dreamed of when they initially opened their business.

So why does my defining my niche matter to you?

It matters because during the process of defining a niche I was reminded of three ideas I have previously written about that correlate to increased success in anything you do: clarity, focus, and efficiency.

1)    Clarity – The clearer you are, the more you will see those results show up in your life. My answer to “what do you do?” is becoming clearer and more concise everyday.  This clarity enhances my ability to act quickly and confidently while at the same time allowing others to have a clearer picture about whom I can help and how I can help them.  As a business owner, that is very important to be able to communicate.  In what areas of your life could you gain some clarity?

2)    Focus on Strengths to Create Value – I chose my niche by focusing on my strengths. Sometimes to be successful, you need to specialize on your best skill. I could get by as a generalist, but by targeting my work to focus on what I do best, I’ll improve my capacity to make a real contribution.

If you want to make changes in your life, it is best to make sure that your natural strengths are being utilized to their full capacity before you begin to pour energy into improving your weaker areas.  When I tutor students in the SAT, I stress this point.  I tell students to make sure they get all the questions correct in the sections that they are strongest in.  Then we can start to work on improving their weaknesses.  What natural strengths could you better utilize to create value for yourself and others?

3)    Efficiency – Efficiency leads to more time, money, and freedom.  I am spending more time and energy on productive activities that will create results within the niche I coach. I am minimizing the amount of resources – time and money – I devote to pursuing markets outside of my niche.  Therefore, I have more of these resources to pursue my prime target audience. And finally, I am enhancing my skills at a faster rate because I am able to spend my time studying success in a more specific area.  In what areas of your life could you spend your time and money more effectively?

Wayne Dyer, a famous personal development guru, says, “When you change the way you look at things, the things you look at change.”

I want to share with you my thoughts on how this concept applies to investing. An investment is not just financial; it’s anything to which you devote the precious resources you have.

The two major resources we have to invest are our time and our money.

We typically invest time and money into areas with the hope of gaining something beneficial in return. These returns include things that are tangible, like money and real estate. But they also include intangible things that we value most in life: love, friendship, the feeling of helping others, and experience that will help us later in our careers.

If you were to begin to look at every action you took as an investment in yourself, then what would you discover? If you changed the way you looked at how you spent your resources, then how would the way you invest these resources change?

Here are some areas where we spend our resources. What returns are you getting from:

The time you spend working?
The money you spend on food?
The time you spend with friends and family?
The time you spend in the gym?
The time you spend watching TV or reading?
The time you spend driving?
The money you spend on monthly bills?
The money you spend on recreational activities?

Of course, you expect a return on the time and money you invest in these areas. If you did not expect some sort of return, then you would not invest your valuable resources.

So, when you look at your own life, are you getting a substantial return on your investments?

To answer that question, we must first decide how we measure a return. In the financial world, opinions vary on how to measure returns and on what qualifies as a “good” return. The same holds true for investments outside the financial market. Just like in the financial market, how you evaluate the return you received depends on what you value.

Some of the common returns that people value and expect from investing their time and money are:

Money, Relaxation, Security, Stability, Fun, Personal Growth, Freedom, Self-confidence, Daily structure, Risk.

The investment goals that people have may vary from person to person. However, no matter how much these goals vary, one ultimate goal should remain constant: we should invest in order to become the best versions of ourselves.

There is no right way in financial investing to get the greatest returns consistently. If there were, everyone would do it. However, I would argue that there is one right way to get the greatest returns on our non-financial investments. In other words, there is one right way to become the best version of yourself.

The answer is the tagline to my company. The answer is to “Always Be Learning. Always Be Growing.” Beneficial returns will follow if you invest your time and money in areas that allow you to learn and grow. These returns will energize you and you will be able to reinvest those returns to create even greater returns.

If there is any area of your life that you do not feel at your best, the answer can usually be found in these questions:

What new things are you learning?
Are you growing and being challenged?

If you are not learning or growing, you are usually not getting the greatest return on your investment. Take a few weeks to observe how you are spending your resources and evaluate the returns you are getting. If you are unsatisfied with the returns, then make changes. A simple question you can start with is, “is this the best use of my time and/or money?”

Taking time to evaluate your returns illustrates the broader point I’m trying to make: if you take the time to invest in yourself and learn and grow, you will always be on the path to becoming the best version of yourself. No matter what the economy is like, this philosophy will continue to provide great returns in your life.

In my next newsletter I will explore some ways that you can increase the returns on the investments you make.

The criteria for a great investment is simple – it helps us with at least one of the following:

·       Teaches us something new and exciting
·        Helps us grow as a person by assisting us in overcoming fears, doubts, and uncertainties
·        Creates more time and/or energy in our lives so that we can do more activities that help us learn and grow

Here are nine investments that we can make which will give us a great return:

1) Seminars and /Workshops – Many people stop going to class when they finish high school, college, or graduate school.  However, there are many areas of life that we don’t cover in school.  I never took a class in school on how to determine my financial blueprint and how that affects my money management habits, or on how to invest successfully in real estate or the stock market, or on how to have a great marriage.

Every week, seminars are conducted across the country on every topic imaginable.  Some seminars are free introductory seminars and some of them are weeklong retreats that cost thousands of dollars.  These seminars are great ways to break the routines of everyday life.  In addition to the knowledge and growth that the information at the seminars can provide, they are also refreshing and offer us valuable time to reflect.

2) Business/Social and Professionals Groups – Whether you are looking for more referrals for your business, hoping to overcome your fear of public speaking, or interested in finding other people with some of your common interests, there are groups out there that you can join.  I am a member of a business group.  One morning a week about fifteen business people get together to share referrals and discuss business strategies.  I am also a member of Toastmasters (www.toastmasters.org) which is an international organization designed to help you improve your public speaking skills.  The website www.meetup.com is a great source for finding or starting your own social groups in your area.

3) Gym Membership/Personal Trainer/Fitness Classes – Gym memberships, personal trainers, and fitness classes/boot camps should all be looked at as investments rather than expenses.  If you treat them as investments these purchases will energize you and help you grow.  If you are not exercising, invest in a personal trainer or some other fitness related investment that will hold you accountable.  Having energy, both mental and physical, to pursue your goals is one key to creating success in your personal and professional lives.  If you are tired of going to the gym or running outside and doing the same routine, switch it up and invest in a boot camp or fitness class.

4) Non-Fiction Books – I am a big advocate of reading.  It’s funny because I used to dislike it.  So if you don’t like reading there is hope!  I prefer non-fiction to fiction, however, I think there is value in both types of reading.  Fictional novels are a great way to escape, relax, and immerse yourself in a compelling story.  Non-fiction is a great way to learn about new topics or people or master topics that you are already familiar with.  I strongly suggest picking a topic that you’ve wanted to learn more about and reading three books on that topic.  You’ll find that there are books on every topic possible. By reading three different books on a topic you are on your way to becoming an expert in that area.  Learning from other people’s experience and viewpoints is very valuable in your growth and learning process.  Spend an afternoon or a weekend day in a bookstore exploring the possibilities.

5) Audio Books – The rising popularity of audio books makes it harder to claim that you’re too busy or too lazy to read. If you think you are too busy or too lazy to read then stop making excuses.  There are many books available on audio.  You can listen while you are in the car or you can put the audio track on your ipod and listen to it while working out or cleaning your house.

6) Volunteering for a good cause – Volunteering for something you believe is a great way to energize yourself.  Sometimes people get so consumed in their everyday lives that they forget the positive feelings they can create by giving some of their time to a worthy cause.  What organization can you donate a small amount of your time to in the next month? The website www.volunteermatch.com can offer you some volunteering options.  Most non-profits are usually looking for volunteers for various services that they provide.  I am volunteering at the PMC for Kids bike ride (http://kids.pmc.org/) in late May.  Let me know if you are interested.

7) Personal Coach – Getting a personal coach is a great investment.  Just like a personal trainer, a coach should be viewed as an investment and not as an expense. Working with a coach will help you find clarity on what you want and how you are going to get it.  Your coach will hold you accountable and will help you become more productive in your personal and professional life.  There are many coaches out there who specialize in specific areas.  Think about how coaching can provide you with the most value and find a coach that you connect with.  Some people coach for just a few months as they work through a certain period in their lives and some people use a coach for years at a time.

Classes, Lessons, and Leagues – Did you ever want to be a chef?  Maybe a ballroom dancer or a salsa dancer?  Maybe an actor? An artist? A pianist or guitarist? A softball or basketball player? There are classes, lessons, and leagues available that allow you to participate in these hobbies, sports, and careers.  Switch it up.  Take some salsa or guitar lessons or a join a softball team for the summer.  Learn something new.  Pick up a new hobby or reinvigorate one that has faded from your life.

9) DVR – If you spend time watching TV then what better way to create more time in your life than investing in a DVR?  No more commercials!  Just make sure to use it appropriately.  Don’t tape too many shows and start watching TV that you normally wouldn’t care about.  Tape only the shows and sporting events you MUST watch to survive.   You can watch most shows in 2/3 the time because you can fast forward through commercials.  You can also fast forward through all the negative parts of the news – although that might not leave much of the news left to watch.  The Celtics games only take me one hour to watch.  This small monetary investment will cut down on your TV time and will allow you to spend time and money on all your other investments.

These are only a few of the investments you can make with your time and money.  Continue to reflect on your life and ask yourself if the way you are spending your time and money is helping you learn and grow and to ultimately become the best version of yourself.

Until the next newsletter – always be learning and always be growing.

If you missed any of the previous Education4Life newsletters check out www.education4lifeinc.com