In addition to assisting clients with the digital strategy for their website, there are other tools available that every small business should be utilizing. In today’s market every business should have a digital presence. The tools available are designed to help your company connect with clients, improve internal communication, and analyze progress and results in order to make better decisions. Growthtopia assists companies in setting up all the appropriate digital systems needed to compete in today’s marketplace.
Google Apps Integration
Does your company need help integrating Google Apps into your organization? Google Apps is a great way to simplify your IT department and become more efficient.
Features of Google Apps:
1) Gmail for your business (email address will be @yourwebsite)
2) Private and shared calendars for you and your employees
3) Document sharing for your employees
4) Easy access to hundreds of programs in the Google Apps Suite that are designed to help you run your business
Email Marketing Solutions
Is your company connecting with your customers as much as it could or should be? There are many email marketing solutions out there that enable you to stay in touch with your customers for extremely low costs, sometimes even free. Constant Contact and MailChimp are two service providers of email marketing.
Growthtopia can set up your account, design templates, write email campaigns, send out emails, and track results for your company.
Social Media Integration
All the buzz is about social media these days. Facebook, Twitter, LinkedIn, Youtube, Blogging and more. Can your business take advantage of social media? If so, how?
Maybe your company needs the accounts set up? Maybe a custom facebook page? Maybe a strategy? Growthtopia helps clients decide how to best integrate social media into their marketing.
Web Analytics
Google has made it easy to track the success of your website as well as online advertising campaigns. Learning more about the types of people who are looking at your site, how long they are on your site, and how they arrive at your site can be valuable in making adjustments to your current website. Google Analytics is easy to set up and can provide valuable information. Growthtopia assists businesses in setting this up and evaluating the results.
Search Engine Optimization
Making sure your site is optimized to produce the best search engine results is important. There are certain basics a website should have to ensure it can be found via search engines. In order to really get consistent results a company should constantly be focused on optimized there website. There are many companies out there that specialize in SEO.